Our story began with a simple desire: to make a one stop shop for sustainable beauty products. We were a family in search of safe options, but unsure of where to turn. We needed one site that we could go to for trusted products and information. And when we couldn't find what we were looking for we decided to create our own!
At Guiding Beauty, beauty is in our DNA. We have an ever-increasing assortment of products from carefully curated brands. We share our client’s passion for the confidence that our products, services, and expertise brings to their life every day.